Flairco Cup flair bartending competition

The first ever Flairco Cup competition will be held inside the Beer and
Cocktail Show in Toronto, Ontario on May 11th, 12th and 13th. This
competition will be the largest ever held in Canada and will combines flair
with mixology. Based on the current registered competitors, it will feature
some of the world's best bartenders. Complete rules, prizes, competitors and
general information are available on the Flair Bartenders Association (FBA)
website at www.barflair.org. Information on the Beer and Cocktail Show is
available at www.beerandcocktailshow.com.

Imbibe | The Ultimate Drinks Magazine, Exploring Wine, Spirits, Beer, Coffee, Tea and Every Beverage In Between

Imbibe Magazine a new lifestyle magazine out of Portland, Oregon (my old stomping grounds!) seems to hit the mark. Here's their own description of the magazine:

Imbibe is the magazine of liquid culture. It is a completely new way of looking at drinks—as a distinct culinary category, deserving in-depth exploration of history, ingredients, preparation, artistry and consumption. Imbibe will entertain and educate you about the far-reaching world of drinks, from wine and spirits to beer, coffee, tea and everything in between. This is a magazine that explores the impact drinks have on our lives—socially, politically, culturally and artistically—while highlighting the common thread people around the world share in the act of drinking. Imbibe serves up compelling travelogues, profiles and commentary, but it maintains a practical edge dedicated to helping you make informed buying decisions and enjoy drinks at home. Imbibe is your definitive and indispensable guide to all that’s fit to drink.

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I would definitely suggest at the very least, checking out the website at:

www.imbibemagazine.com

BarTv.com - Hip or Hype?

Although not new, it appears to be updated, or at least slightly. BarTV.com attempts to be a one-size-fits all cocktail site, that appears to be owned by Diageo, the huge conglomerate that includes brands such as Bacardi Rum and Bombay Gin. It doesn't really try to hide the fact that they are plugging their liquor portfolio in every which way they can.

The site is slick, and well done, but the content leaves a lot to be desired, especially when it comes to accuracy - and this is esepecially true with the video clipes, where many issues abound. You can read some critiquing of BarTV.com on the Webtender by clicking here.

All in all - not a bad site for the Home or Amateur Bartender, especially with gems of wisdom such as "don't move your lips while counting your pour...." ;)

Diamond Filtered Vodka Set to Launch

Filtered with Actual Cut Diamonds

CEO and Founder Rudy N. Vogel announced today the formation ofTransBorder Marketing, Inc., a global company organized to create, developand market unique imported luxury products to sophisticated consumersthroughout the world.

The new company's first product launch through its TransBorder SpiritsUSA subsidiary will be vodka imported from Poland which utilizes an industryfirst patented diamond filtration process. The process utilizes nearly onehundred diamonds of up to one carat in size, and results in a Vodka withunsurpassed clarity and smoothness.

DIAKA(TM) Vodka, an acronym for 'diamond vodka,' represents the ultimateexpression of luxury to connoisseurs accustomed to the finest products in theworld. The patented process is the culmination of over five years of researchand development. DIAKA(TM) introduces a new standard of excellence andquality in the spirits market place: it is The Platinum Standard(TM).

Equal in luxury to the Vodka is the DIAKA(TM) bottle. It is produced in anever-before-utilized manufacturing process that allows crystals to becomepart of the bottle itself. The bottle is considered an important creativebreakthrough in design and manufacturing for the industry.

Vogel said, "We are poised to take the ultra premium vodka category to anew level of taste and sophistication. DIAKA(TM) is part of this new PlatinumStandard at the top of the category. Vodka constitutes the largest segment ofthe U.S. liquor market, and high end vodka continues to grow at a blisteringpace."

The Vodka lover continues to demonstrate a willingness to pay forquality. DIAKA(TM) reflects a lifestyle shared by the cognoscenti of style,entertainment and the arts. It is truly Fashion You Can Drink(TM).

TransBorder Marketing, Inc. is headquartered in The Fashion Tower, 499Seventh Avenue, New York, New York.

The next big thing...Pomegranate Liqueur?

Heaven Hill Distilleries, Inc., today announced the official introduction of the newest taste sensation in the spirits world, a product which embodies the mystical, mythical qualities of the pomegranate -- PAMA(TM) Pomegranate Liqueur.

PAMA Pomegranate Liqueur, the world's first true pomegranate liqueur, is leading the way in the next major category in the spirits world -- pomegranates. Made with all-natural California pomegranates, PAMA Pomegranate Liqueur offers a highly mixable taste profile that is, at the same time, sweet and tart. PAMA Pomegranate Liqueur appeals to today's trendsetters through the rich history, spirituality and alluring taste of the pomegranate.

PAMA(TM) Pomegranate Liqueur is available now in four trendsetting markets -- New York, Chicago, Miami and Southern California -- and will be available in cities nationwide by spring 2006 at top restaurants, bars, and clubs as well as at leading spirits retailers.

"The groundswell of interest in the pomegranate, combined with consumer's desire for new, mixable and colorful spirits, made this the perfect time to launch PAMA Pomegranate Liqueur," said Kate Latts, Director of Marketing for Heaven Hill. "PAMA Pomegranate Liqueur has received a tremendous response in our initial launch markets and we are eager to spread the temptation of PAMA Pomegranate Liqueur nationwide heading into the spring."

As a testament to the growing pomegranate trend, PAMA Pomegranate Liqueur was included in Entree, New York and New Jersey's food industry magazine, as a top pick in 2006, as well as predicting that PAMA will have a major impact in the Metro New York on-premise market for this year. PAMA(TM) Pomegranate Liqueur, which is bottled at a moderate and mixable 34 Proof (17% alcohol by volume), will be available in 750ml with a suggested retail price of $24.99. More information on the brand and on pomegranates is available at http://www.pamaliqueur.com.

Design your own muddler?

Yep, that's right!

Check it out here:

http://barware.cart.net.au/details/466784.html

Cocktail and Bartender Themed Podcasts

Looking for a cocktail themed podcast fix? Then look no further - here's a few to qwench your thirst:

www.Tikibartv.com

www.Martiniplace.com

http://soused.thepodcastnetwork.com/

Enjoy!